WQOW TV: Eau Claire, WI NEWS18 News, Weather, and SportsDirect Selling Becomes Viable Option in Tough Economy

Direct Selling Becomes Viable Option in Tough Economy

Eau Claire (WQOW) - As businesses shut down and workers are laid off, a certain type of selling is making a comeback.

Across the country, direct sales companies are seeing a jump in independent workers. That's a good thing according to an Eau Claire woman who has been selling products on her own for years.

"This is my fun job, you can do it as much or as little as you like," says Jenni Cesafsky.

She has a part time job at a local flower shop but for the last six years she has also been selling food products through Tastefully Simple online and at parties.

"The money from the parties is wonderful.  It's a great source of income if you're looking for something extra.  It's perfect," says Cesafsky.

She also says direct sales aren't what it used to be, people are out there selling a lot more than makeup and Tupperware and they're doing it in many different ways."

"I have a website where you can go and search through products and you can order through the website or contact that consultant."

Eau Claire's economic director says thinking outside the box is key to getting by when times are tough.

"In times like this you'll see people going into self employment, using their entrepreneurial skills," says Mike Schatz.

Recessions not only increase sellers but surveys say a bad economy increases buyers too.

During recent recession years, the Direct Selling Association of America says direct sales went from a 3.6% growth average to 4.5%.

Recession or not, Cesafsky says one thing that has made her so successful is that she has made it a point to advertise on her front lawn, on her van and through word of mouth.
Even though her turf is well marked she hopes more people will follow in her footsteps.

If you're looking to get into direct sales, make sure you do your research, and make sure what you're selling is legitimate.  There are a number of scams out there.  Cesafsy's advises anyone not to sell anything you wouldn't buy yourself.