Google phasing out 'iGoogle' in latest purge - WQOW TV: Eau Claire, WI NEWS18 News, Weather, and Sports

Google phasing out 'iGoogle' in latest purge

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By Amie Winters - bio | email

SAN FRANCISCO (AP) -- Google is phasing out its service allowing personalization of its home page with things like weather updates and stock quotes.

The service, known as iGoogle, will be turned off in November 2013. The mobile version of iGoogle is to be discontinued at the end of this month.

It is part of a regular housecleaning that has seen Google scrap more than 30 products since co-founder Larry Page became CEO 15 months ago.

Page has been trying to sharpen Google's focus on search, advertising, video, social networking and mobile devices.

The scheduled termination of iGoogle will come eight years after Google first offered the personalization tool. It had been seen as a way to encourage people to return to Google more frequently for information they are interested in.

It also encouraged more people to create Google accounts, which made it easier for the company to identify their individual interests.

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