General store adds an option for Springbrook shoppers - WQOW TV: Eau Claire, WI NEWS18 News, Weather, and Sports

General store adds an option for Springbrook shoppers


Springbrook (WQOW) - With chain stores offering customers a huge selection, many smaller mom-and-pop stores have gone out of business in recent years. That is not the case in northern Wisconsin, at least in Springbrook, where a general store opened up earlier this month.

"We've got general grocery items, beer, liquor, tobacco. We have ice, and we might dabble a little into ice cream scooping as summer approaches," said Jon Carlson, owner of Carlson's General Store.

It has been at least 15 years since residents of Springbrook had their own place to shop.

"A lot of the appreciation for your milk, your bread, your eggs, has come from the locals. They don't want to travel that 10, 15, 20 miles wherever it may be. And the way that gas prices are on the rise, people just want to stay as close to home as they can," Carlson said.

That's why Jon Carlson opened up Carlson's general store. He wanted to help customers shop faster, and give them a local option.

"People when they want to travel and go to a supermarket like a Wal-Mart or a Target or whatever it may be, you can't be in and out in five minutes. You're there for a half hour, an hour, however long it may take you," said Carlson.

The customers here at Carlson's General Store say they're happy they have a place to buy everyday items closer to home.

"Its great to have a store back again, because that way when I want to go down the river with my brother and friends, and we need ice? Hey, I don't have to run twelve miles one way to get it. I can walk one block," said Larry Crowley of Springbrook.

Like bigger competitors, Carlson says he recognizes the need for his business to be in the right spot.

"Being on Highway 63 you can't ask for better exposure," Carlson said.

The building that houses Carlson's general store is also unique. It has been standing along Highway 63 since the 1890's.

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