Cases of wrong charges decreasing - WQOW TV: Eau Claire, WI NEWS18 News, Weather, and Sports

Better accuracy in store pricing


MADISON (WKOW) -- Wisconsin consumers are less likely to be charged the wrong price for merchandise at supermarkets and other retail stores.

The Milwaukee Journal Sentinel newspaper cites state government figures that show, over the past five years, the percentage of items that scanned incorrectly at the register has shrunk 42 percent — from a 4.8 percent rate to a 2.8 percent rate.

State officials attribute the improvement to enforcement against stores that overcharge and better education of store employees. An industry expert also credits savvy shoppers.

A Wisconsin store must charge customers the lowest price it has advertised in stores or in its ads.

A store that leaves a sale price posted after the sale ends still must honor that price.

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