Black Friday sales keep getting earlier and earlier - WQOW TV: Eau Claire, WI NEWS18 News, Weather, and Sports

Black Friday sales keep getting earlier and earlier

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Eau Claire (WQOW)- At the rate this keeps moving, the biggest shopping day of the year may still be known as Black Friday, but it will fall in June, not November.

After Walmart, Target and other retailers announced their sales will start as early as 8 p.m. Thanksgiving night, Sears upped the ante.

It will start Black Friday this Sunday at 5 P.M. Customers who are members of the 'Shop Your Way Club' can shop online and then pick-up their purchases at the store.

"It moves forward every year," laughs Financial Advisor Andy Schlafer.

Thanksgiving is just around the corner.  And that means one thing to the most dedicated shoppers: Black Friday is approaching. 

It used to be stores opened early Friday morning for shoppers looking to score a good deal.  Last year, many stores began opening their doors at midnight.  And this year, most of the big stores, like Target and Best Buy, are opening their doors at 8 or 9 p.m. Thanksgiving night.

"My wife and I have talked about that and I'm not a Black Friday kind of guy because I don't want to get up in the middle of the night or stand in the cold in the middle of the night.  But you wonder; is it going to be at noon next year in the middle of your Thanksgiving dinner?" Schlafer asks.

Nationwide, shoppers are expected to spend $586 billion, up more than 4 percent from last year.

"I think if you can approach Black Friday with a budget, stick to the budget, control the credit card, go out with a plan, know what you are going to buy and what you are going to purchase and have the money set aside, there's some savings to be had," recommends Schlafer.

Experts warn that during holiday shopping, emotions can get in the way.  Parents want to make Christmas special for their kids and that's when spending can get out of hand.

"You definitely want to be careful that in your effort to get a savings, that you don't spend more than you budgeted for, that you don't end up spending more than what you have or you really didn't save after all," Schlafer explains.

And for those of you who want to spend all of your Thanksgiving with family instead of waiting in line for stores to open; there's always Cyber Monday.

According to a recent survey from the National Retail Federation, more than 40 percent of those surveyed will use their debit cards to pay for gifts, 25 percent will use cash, and about 30 percent will use a charge card.

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