Black Friday beer sells out in less than 2 hours - WQOW TV: Eau Claire, WI NEWS18 News, Weather, and Sports

Black Friday beer sells out in less than 2 hours

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MILWAUKEE (WKOW) -- Black Friday beer sold out in less than 2 hours. 

To get in on the Black Friday action, Lakefront Brewery in Milwaukee created Black Friday Imperial India Style Black Ale and even trademarked the name.

Brewery President Russ Klisch says there were 150 people lined up by 8 a.m., with one man claiming to have arrived just after bar time.

The brewery sold out of their 1,200 bottles in less than two hours.

Each bottle went for $10 and there was a three bottle maximum.  The first 300 people also received a special glass, which Klisch said he already saw on eBay for $100.

Next year he plans to make five times as much and serve it on the tours, although he doesn't know if it will be the same brew.

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