Area tourism centers collecting clothes for people in need - WQOW TV: Eau Claire, WI NEWS18 News, Weather, and Sports

Chippewa Falls (WQOW) - An area visitor's center is asking for your help in keeping kids warm this winter.

"The Big Bundle Up" is a statewide campaign to help those less fortunate. The Chippewa Area Visitors Center is collecting items like gloves, hats, and coats. Adult clothing will go to starting points, while youth clothing will be donated to Chippewa falls elementary schools.

"With about sixty percent of our students being on free and reduced lunches, which means that they are living close to the poverty level, these are some of the things families can't afford. So we definitely see a need here at Parkview," said Parkview Elementary School Principal Samantha Hoyt.

New or gently used items can be dropped off at the visitor's center during normal business hours. Donations will be accepted through January 4th. The Menomonie and Eau Claire visitor's centers are also taking donations.