Edible invention squeezes into first place at local competition - WQOW TV: Eau Claire, WI NEWS18 News, Weather, and Sports

Edible invention squeezes into first place at local competition


Eau Claire (WQOW) - An edible invention squeezes into first place at a local competition. 

Tracy Lundberg has won the Idea Challenge, which is put on by the Eau Claire Area Economic Development Corporation. It's a contest designed to help innovative thinkers market and develop their products.  Lundberg invented flowable food condiment products. So far, she's managed to serve up sauerkraut and sundried tomato basil pesto from a bottle.

"My family is at ball parks in the summer, picnics with family, different venues, tailgating before games and so many time you don't have some of your favorite condiments  handy because you need a utensil or a separate container. So we wanted to make some of those favorite condiments more portable, more convenient, and we brought innovation to the consumer," says Lundberg.  

She was presented with a $5,000 check to help get her company, BTL Foodgroup, off the ground. The condiment line is called Expressions of Eau Claire.  She hopes to have her squeezable foods at major food product companies, restaurants, and retail stores by summer of 2013.   

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