Fan interest in Rose Bowl travel up after Alvarez announcement - WQOW TV: Eau Claire, WI NEWS18 News, Weather, and Sports

Fan interest in Rose Bowl travel is up after Alvarez announcement

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MADISON (WKOW) -- While a third straight trip to the Rose Bowl might not bring out record numbers of fans, Barry Alvarez could bring a bigger crowd to Pasadena than expected.

Since the news broke that Alvarez would coach the game, the Wisconsin Alumni Association (WAA) has taken a lot more calls from fans looking to travel with them to see the game.

"I have no doubt that the ticket sales are going to continue to go up," says president Paula Bonner. "We have to get in there and have a strong great presence in the Rose Bowl stadium."

Alvarez is the winningest football coach in UW history and a three-time Rose Bowl champion. It's been 13 years since he was on the sidelines in Pasadena, so it will be a flashback for many fans and alumni to see him take on Stanford again in the 2013 Rose Bowl.

In the first game back in 2000, Alvarez led the Badgers to a 17-9 victory. Memories of that game are still vivid for many alumni. But for Barry, the return is all about the team.

"I don't want this to be about me. I want it to be about the players," Alvarez says. " I want to give them as good an opportunity and as good a chance to win the Rose Bowl as we possibly can."

WAA has just a few seats left on their charter flight, and their tour packages are booking up quickly. Visit the WAA website for more information on what's available.

Tickets prices for the Rose Bowl game average $353 on StubHub.

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