WI court rules in search-engine keyword suit - WQOW TV: Eau Claire, WI NEWS18 News, Weather, and Sports

WI court rules in search-engine keyword suit

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MILWAUKEE (WKOW) -- A Wisconsin appeals court has ruled in favor of a Milwaukee area law firm that paid to use the names of a competing firm in Internet search engines to promote its own link. 

The 1st District Court of Appeals ruled Thursday Cannon & Dunphy did not violate Habush, Habush & Rottier's right of privacy. 

A search for 'Habush Rottier' shows a sponsored link for Cannon & Dunphy attorneys, just above the link for Habush's site. 

Robert Habush and Dan Rottier said in a statement they expect to request a review by the Wisconsin Supreme Court. 

Cannon & Dunphy argued they didn't violate privacy laws because the use is not visible in Canon & Dunphy's sponsored links for its website. 

The two firms specialize in personal injury claims. 

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