Three potential hotels in the works along six mile stretch of Hi - WQOW TV: Eau Claire, WI NEWS18 News, Weather, and Sports

Three potential hotels in the works along six mile stretch of Highway 53

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Eau Claire (WQOW) - The Chippewa Valley is rolling out the welcome mat for tourists.  There are plans for at least three new hotels. Tuesday night, the Eau Claire City Council approved a roundabout for the Princeton Crossing Development. Those plans call for retail shops, restaurants and a hotel. And it's not the only hotel in the works. 

"We do a very good job of attracting visitors to Eau Claire and we need places for them to stay and enjoy themselves," says Eau Claire City Council President Kerry Kincaid.

The hotel business appears to be booming in the Chippewa Valley.

"More people want to come here, and we're getting ready for visitors and perhaps larger events," Kincaid says.

"There's always people that are looking for new, improved hotels," says Eau Claire Chamber of Commerce President Bob McCoy.

And there could be plenty of them to choose from.

The Princeton Crossing Development plan calls a hotel to be built off Black Avenue. That plan has already been approved by the city of Eau Claire. In Altoona, the River Prairie District plans call for another hotel to be built. And less than four miles away along 53, hiring has already started for a new Holiday Inn set to open this summer.

"On the average, we're in the 50 to 60 percent range of occupancy. That's probably low for our area. I guess you'd have to decide do we have enough percentage of higher quality motel rooms," says McCoy.

Having more of those quality hotels could bring in more money to the city.

"We work closely with Visit Eau Claire, who every year outpaces visitor bureaus around the state for a community our size and with our attractions, especially in the area of sports and recreation events," says Kincaid.

But the potential for even more tourism revenue could be even higher.

"It's a destination city to some degree, but obviously if we had a convention center and arena, we would become more of a destination city," says McCoy.

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