Local entrepreneur expanding unique product - WQOW TV: Eau Claire, WI NEWS18 News, Weather, and Sports

Local entrepreneur expanding unique product to area grocery store chain

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Eau Claire (WQOW) - A local entrepreneur is expanding her unique product to an area grocery store chain. 

You can now find Squeezable Sauerkraut on the shelves of all Gordy's locations. The one of a kind condiment was created by Tracy Lundberg, the president of Sconnie Foods. Last year, the Squeezable Sauerkraut won the Eau Claire Area Economic Development Corporation Idea Challenge. Gordy's is the first retail location to sell the product.  

Lundberg says, "Well I hope people will look at it and say, wow, what a great idea! Why hasn't this been done yet, and give it a try and love it."

Gordy's Guru, Mat Selvig, says, "Tracy came up to us and she just pitched us this product and we really felt it would be an excellent addition to Gordy's County Market. We looked at it, thought about our cliental, the people we serve, and with the brats that we make, we just thought it would be a perfect compliment."

You can also expect to see the sauerkraut at Express games in Carson Park sometime next week. Lundberg says the company is working on developing other products as well. 

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