'Jessepalooza' raises awareness of Type 1 diabetes - WQOW TV: Eau Claire, WI NEWS18 News, Weather, and Sports

'Jessepalooza' raises awareness of Type 1 diabetes

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MIDDLETON (WKOW) -- For the fourth year in a row, the community came together to raise money for diabetes research, in memory of an area boy who died in 2010.

The annual "Jessepalooza" drew a crowd to Capital Brewery in Middleton on Sunday to celebrate the life of Jesse Alswager. Alswager died unexpectedly from Type 1 diabetes at just 13-years-old.

When Alswager was first diagnosed with diabetes at age 3 and learned to live with the disease, he became an advocate for research and fundraising.

Alswager's family and friends continue his cause every year with a celebration and fundraiser, highlighting one of Jesse's favorite things: music.

"We just decided it would be a really great idea to find a way to raise money and awareness in a way that he would love," says Jesse's mother Michelle Alswager. "He played drums, played guitar -- he was a huge [Bob] Marley fan, so this year we designed the t shirts to look like a Marley album cover, so were just excited to remember him in a way that he'd want to be remembered."

27 Storm Track Chief Meteorologist Bob Lindmeier was an emcee at the 4th annual Jessepalooza.

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