Metro Ford of Madison to pay thousands following violations of p - WQOW TV: Eau Claire, WI NEWS18 News, Weather, and Sports

Metro Ford of Madison to pay thousands following violations of prize notice law


MADISON (WKOW) --- Metro Ford of Madison will pay a civil forfeiture of $76,892.50 after alleged violations of state law, including prize notice law.

$50,000 of the money goes to the state treasury, while the remainder goes to various fees and assessments at the state and county level.

According to the Wisconsin Department of Agriculture, Trade & Consumer Protection (DATCP), starting in August of 2012 Metro Ford mailed tens of thousand of prize notices to resident in five different Wisconsin mailing areas.

Those mailings encouraged residents to meet with a Metro Ford representative to get their prize and consider purchasing a vehicle.

The mailings did not tell the number of prizes or the verifiable retail value of each prize.  The odds of winning were calculated incorrectly and were printed in a smaller type size than required by law.  DATCP also says the prize notices did not disclose that a limited number of individuals were eligible for the prizes.

As part of the agreement, Metro Ford did not admit to violating any Wisconsin laws.

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