WASHINGTON (WKOW) -- A non-profit health and consumer watchdog is raising concerns about how some yogurt companies color their products.
It says Dannon uses a red dye that comes from bugs.
Cochineal insects are used to make a dye called carmine.
The Center for Science in the Public Interest says Dannon is being deceptive and it should get the dye out of its yogurts.
"A company like Dannon should be coloring its strawberry yogurt with strawberries and not some insect extract. The average yogurt eater sees the redness and thinks strawberries. There's a picture of a strawberry on the label, not an insect," said CSPI executive director, Michael Jacobson.
In a statement, Dannon said carmine is safe and FDA approved.
It says if consumers want to avoid carmine, they can just look for the dye on the label.