Pure Water Days brings a big crowd - WQOW TV: Eau Claire, WI NEWS18 News, Weather, and Sports

Pure Water Days brings a big crowd


It was a gorgeous day for some family fun and that's exactly what was had in Chippewa Falls today at the Pure Water Days Parade.

Families flooded the streets of Chippewa Falls today for the sights and sounds of the 37th annual Pure Water Days Parade.

"Pure water days started 37 years ago when the mayor of Chippewa Falls bet another mayor in a town in New Mexico that they had the purest water in the world. The other mayor thought they had purest water in the world. Well, they had a contest and somebody judged it and Chippewa Falls won," says Karin Schuler, the parade organizer.

Even with a shortened parade route, more than 60 floats were there some that come every year and some new ones.

"We've got WQOW in the parade for the first time this year," Schuler says.

And some that were done just in the nick of time.

"It took us about 30 hours to complete the entire float with help from volunteers," says Kari Rinholen, Miss Durand 2013.

But they say their hard work pays off.

"The little girls are always like oh my god, it's pink. I love pink. So, it's just a lot of fun to see the kids reactions to it," says Rinholen.

Floats, horses and cars are nice but that is not what brings the kids to the streets.

They come for the candy and stay for local sweets.

"We always come with my aunt and then we go to Olson's ice cream after we're done," says Morgan Freeman, a Barron teenager.

The fun doesn't end when the parade does. The Duck Splash Festival, an annual fundraiser and raffles are taking place right now at Marshall Field in Chippewa Falls. Tomorrow there is a community worship and a quilt show.

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