Cabela's announces plans to build in Sun Prairie - WQOW TV: Eau Claire, WI NEWS18 News, Weather, and Sports

Cabela's announces plans to build in Sun Prairie


SUN PRAIRIE (WKOW) -- Sun Prairie will likely be getting a new store for outdoor enthusiasts, and it could bring 200 jobs to the area.

Cabela's has announced their intention to build its fourth Wisconsin retail facility in the Prairie Lakes Development. Officials plans have yet to be submitted to the city, but officials anticipate it happening in the next couple of months to ensure approval in time to allow the store to break ground in the Spring of 2014. The store is slated to open in Spring of 2015.

Sun Prairie Mayor John Murray released a statement saying, "We're very excited that Cabela's has announced a new store in Sun Prairie. This national retailer makes Sun Prairie and Prairie Lakes even more of a destination for shoppers, but especially for sportsman and outdoor enthusiasts. We look forward to welcoming hunters, fisherman, and boaters from South Central Wisconsin as well as those who come to enjoy all that the outdoors in Wisconsin has to offer."

The 86,000 square foot retail facility would be located at the northeast corner of U.S. Highway 151 and Grand Avenue.   

"The fact that Cabela's recognizes the quality of this site and wants to build a store in Sun Prairie sends a clear message to the national retail community that this one of the most desirable locations in the State of Wisconsin," Neil Stechschulte, director of economic development for the City of Sun Prairie, said. "They will be a great user in a great development. I want to acknowledge all the hard work that Prairie Lakes Development continues to put forward in attracting quality shopping opportunities to Sun Prairie, as well as the continued support of the Mayor and City Council for new projects in this area."

Cabela's expects the store to employ approximately 200 full-time, part-time and seasonal employees. Most will come from Sun Prairie and the surrounding area.

"Wisconsin has proven to be a Cabela's kind of place," Tommy Millner, Cabela's chief executive officer, said. "We have a history of success in our Prairie du Chien, Richfield and Green Bay locations and we couldn't be more excited to bring a store to Sun Prairie."

Cabela's also operates a distribution center in Prairie du Chien. Nationally, Cabela's operates 48 stores, with plans to open an additional 19 over the next two years.

In a statement, Council President Mary Polenske said, "Our congratulations to both Cabela's and Prairie Lakes on this announcement. The City Council looks forward to this investment in our community, to continuing our partnership with the developer, and to working with Cabela's to get their plans approved as fast as possible. "

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