Eau Claire (WQOW) - Shopping on black Friday is a ritual for some people but for some, it's a nightmare.
If you want to avoid the crowds, there are some key dates to shop.
Shopper-track crunched the numbers and found the best day will be Wednesday, December 4th.
Other quiet days will also be in the middle of the week.
Experts say you won't get door-buster deals, but there should still be sales because people aren't expected to spend much this year, so retailers are using discounts to lure people in.
The busiest nights to shop: weekends, particularly the last Saturday before Christmas.