Volunteers help families in need keep food on the table - WQOW TV: Eau Claire, WI NEWS18 News, Weather, and Sports

Volunteers help families in need keep food on the table as holidays approach


Eau Claire (WQOW) - Fighting hunger is a year-round battle, but this time of year, the need is magnified.

Each year as the holiday season approaches the need for food donations is heightened.

"It is a time when families get together and there's a lot of sharing going on and that's true no matter what income level you are," said Emily Moore, Feed My People Food Bank Executive Director.

With that in mind, about 20 Ameriprise Financial members helped fill up, weigh in, and ship out oatmeal and granola to be part of meals for those in need.

"I think the holidays are a great reminder that there's so much to be thankful for. It also gets you thinking in a charitable way," said Adam Mohr, Ameriprise Financial Advisor.

After the Ameriprise volunteers put the oatmeal here in bags, it goes into boxes which leave here headed to agencies in 14 different counties throughout west central Wisconsin.

"Food pantries and places like that but also with some of our direct service programs. Our weekend kids meal program, and also we'll be doing senior emergency boxes as well," explained Moore.

The work is especially important this year, because on November 1st, food stamp benefits were significantly reduced nationwide.

"Just in our service area it will be about four million dollars less funds available to buy food. And certainly that's going to hurt thousands of people and be quite a hit. And we do expect that more people will be seeking food from food pantries," Moore said.

But as the need has increased, donations have followed suit.

"It's a very generous community," Moore said.

And the season of giving is still two weeks from officially beginning. Volunteering for the food bank is just one of several events nationwide for Ameriprise Financial. The company had its own national day of service Friday, helping close to 400 different hunger relief organizations.

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