Goat milk's popularity is on the rise in the Chippewa Valley - WQOW TV: Eau Claire, WI NEWS18 News, Weather, and Sports

Goat milk's popularity is on the rise in the Chippewa Valley


Chippewa Valley (WQOW) - Some Chippewa Valley residents are joining the 65 percent of the world that consumes goat milk instead of cow milk. Area goat milk producers and providers offer a look into this rise in goat milk's popularity.

Even here in America's Dairyland, where the cow is king it seems that more people are turning to goat milk.

"We started out, my daughter wanted them as a 4-H project, so we bought a few and then she wanted some that were going to have babies so we went from 6 to 9 to 19 in a couple months and it has just exploded from there," said Wayne Green, Owner operator of Tangled Rose Dairy Goats.

From a few goats four years ago, he now has more than sixty, and those sixty goats have been working hard.

"There has been a constant increase in demand for both milk and meat. Perhaps in the last six months to a year it seems like it has exploded," said Green.

One Eau Claire store has seen a similar surge in interest from their customers.

"We've been carrying it about a year and in that time sales have doubled," said Beth Martin marketing and consumer service coordinator at Just Local Foods in Eau Claire.

One reason why shoppers are coming to Just Local Foods is because goat milk is lactose free and for some people it is easier to digest than cow milk.

"Mother's of young children for one, those are our biggest customers, and then folks that have food allergies. If they are gluten intolerant a lot of times they are dairy or lactose intolerant and goat milk is a great way for them to enjoy milk. I have personal experience with it, I have a son who can't have dairy and it was a godsend to us," said Martin.

Right now goat milk is roughly double the price of cow milk, but that doesn't seem to be hindering sales.

At Just Local Foods, "we have a couple people that order it by the case," said Martin.

Currently Just Local Food sources their goat milk from La Clare Farms in Chilton. If the demand for goat milk locally ever outpaces the supply coming from eastern Wisconsin they would look for sources inside the Chippewa Valley.


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