Durand businesses along Chippewa River prepare for flooding - WQOW TV: Eau Claire, WI NEWS18 News, Weather, and Sports

Durand businesses along Chippewa River prepare for flooding


Durand (WQOW) - The flood season is in full speed on the Chippewa River with high tides catching the attention of many. For one area community, it's something they've come to expect and prepare for every year.

Martha Gingras, who works at Wolf's Ladies Fashions & Shoes, said, "It's just a way of life living on a water town."

For many business owners along Main Street in Durand, they know the levels of a flood even before the season hits. Gingras said, "I've seen it, the flooding stages from what we're seeing from simple stages to extreme flooding where, where it was on national news."

"We just know to prepare for the river in the spring. I knew that when things were getting really high, there were puddles in the basement. And that's when you would bring things up stairs or putting them higher on the shelves," Gingras said.

Residents of Durand said this is not the first time waters have risen this high. Gingras said, "Most of the business owners here are from Durand, and know, year after year, year after year, and know what the Chippewa River is like."

"There has been destruction, there have been things flooded out, and there have been homes lost. There has been, you know, a lot of property damage," Gingras said.

Despite the damage floods are just part of the city's natural habitat. Gingras said, "We're prepared, I know that we're prepared."

"Even in here, everything was on planks and shelves. We're used it to, we're river town, we're strong," Gingras said.

According to the National Weather Service, the City of Durand is in a minor flood stage right now, and levels are expected to rise even higher by Monday.

Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and WQOW. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service and Mobile Privacy Policy & Terms of Service.

Persons with disabilities who need assistance with issues relating to the content of this station's pubic inspection file should contact News Director Dan Schillinger at 715-852-5920. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, at 888-835-5322 (TTY) or at fccinfo@fcc.gov.