Local woman cashes in by selling space on her car - WQOW TV: Eau Claire, WI NEWS18 News, Weather, and Sports

Local woman cashes in by selling space on her car


Eau Claire (WQOW) - You may have seen them around town: cars, trucks, SUV's, all with logos for different companies. While most of them are work-related, a few drivers you see might just be in it for the cash.

"You'll see them out and about, running their typical errands throughout the day, running their children to practice or going to work," Kristina Schoh with McDonald’s Courtesy Corporation says.

"I get asked a lot: do I work for McDonalds? I say no, I work for a company called Advercar and McDonalds is doing a campaign right now," Traci Regis-Olson, an Advercar driver says.

"For years you've seen McDonald's advertising in multiple ways: on our delivery trucks, you've seen billboards, television ads. Partnering with Advercar put a unique spin on advertising for McDonalds. We are partnering with our very own customers to get the word out," Schoh says.

For 100 dollars a month, 25 drivers in Eau Claire are cashing in and selling advertising space on their cars, after they maneuver a few road-blocks.

"The first thing they have to have is a car that is 2007 or newer. Most of the cars on our campaign are 2010 - 2014. They have to live and/or work in the area the advertiser is targeting. If that's a match, we run a background check and we do a little safety training and if they pass all those different tiers, they're eligible to become an Advercar driver," Advercar CEO Neil Turner says.

There is also a GPS monitoring system.

"If you tell us you make a commute from your home to your work everyday, that has to be the car that's actually doing it, as opposed to one you might leave in the garage," Turner says.

If you're prone to fender benders or fits of road rage, this isn't the program for you.

"We have a one-strike policy. So, all cars have a How's My Driving? sticker on the back with a phone number. If we receive a phone call for erratic driving, they are removed from the campaign and their vehicle is replaced," Turner says.

"It makes you very conscious of your driving because really, somebody could call you in. We have a phone number on a bumper sticker that says that," Regis-Olson says.

But for Traci, all the speed bumps are worth the Benjamin’s.

"It's the easiest money you will make, honestly. They pay $100 a month, you just drive your car as you normally would. That's it. It's been on almost a month so I don't even think about it," Regis-Olson says.

That is, until other people point it out.

"Little kiddos will say 'Huh! You're the McDonalds car!’ A good friend of mine actually, I pulled up by her, we were talking and she was looking at my car and said 'Oh gosh, as I look at this, I think I need to go get a smoothie'," Regis-Olson says.

There's one more speed bump we didn't mention. With the McDonald's campaign, drivers aren't allowed to go through drive-thru’s at other fast food restaurants. We want to know what you think: is it worth it? Would you sell space on your car for an extra hundred dollars a month?

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