Apple, IBM team up in mobile devices, applications - WQOW TV: Eau Claire, WI NEWS18 News, Weather, and Sports

Apple, IBM team up in mobile devices, applications

Posted: Updated:
  • NationalMore>>

  • Ex-governor's corruption trial focuses on marriage

    Ex-governor's corruption trial focuses on marriage

    Wednesday, July 30 2014 5:07 AM EDT2014-07-30 09:07:10 GMT
    When former Virginia Gov. Bob McDonnell and his wife, Maureen, were indicted on corruption charges in January, the couple stood together at a hastily called news conference to denounce the charges.More >>
    When former Virginia Gov. Bob McDonnell and his wife, Maureen, were indicted on corruption charges in January, the couple stood together at a hastily called news conference to denounce the charges.More >>
  • US appeals court blocks Mississippi abortion law

    US appeals court blocks Mississippi abortion law

    Wednesday, July 30 2014 4:36 AM EDT2014-07-30 08:36:48 GMT
    Mississippi's governor and attorney general will have to decide whether to challenge a federal appeals court ruling that is keeping the state's only abortion clinic in business.More >>
    Mississippi's governor and attorney general will have to decide whether to challenge a federal appeals court ruling that is keeping the state's only abortion clinic in business.More >>
  • Last crew member of Enola Gay dies in Georgia

    Last crew member of Enola Gay dies in Georgia

    Wednesday, July 30 2014 4:28 AM EDT2014-07-30 08:28:53 GMT
    The last surviving member of the crew that dropped an atomic bomb on Hiroshima once said he thought the bombing was necessary because it shortened the war and eliminated the need for an Allied land invasion that...More >>
    The last surviving member of the crew that dropped an atomic bomb on Hiroshima once said he thought the bombing was necessary because it shortened the war and eliminated the need for an Allied land invasion that could have...More >>
By MICHAEL LIEDTKE
AP Technology Writer

CUPERTINO, Calif. (AP) - Apple is teaming up with former nemesis IBM in an attempt to sell more iPhones and iPads to corporate customers and government agencies.

The partnership announced Tuesday calls for the two technology companies to work together on about 100 different mobile applications designed for a wide range of industries.

The applications, expected to be released this fall, will feature some of data-crunching tools that IBM Corp. sells to companies trying to get a better grasp on their main markets while scouring for new money-making opportunities.

IBM is also pledging to provide better security to reassure companies concerned about hackers stealing vital information off the mobile devices of employees doing less of their work on desktop and laptop computers.

Apple Inc. CEO Tim Cook said his company is turning to help from IBM because it doesn't understand the needs of corporate customers as well as it does consumers. IBM CEO Ginni Rometty said the alliance will help her company by widening the audience for its technological tools, providing bigger returns on the roughly $24 billion that IBM has invested in data analytics.

"It's a watershed partnership that brings together the best of Apple and the best of IBM," Cook said Tuesday during an interview at Apple's Cupertino, California headquarters. Underscoring the importance of the alliance, Rometty flew from IBM's Armonk, New York headquarters to join Cook for the announcement.

"This is about two powerhouses unleashing the power of mobility for (businesses)," Rometty said. "This is going to remake professions and industries."

By joining forces, Apple and IBM are hoping to build mobile applications that prove iPhones and iPads can serve many other business purposes besides checking email and keeping track of appointments. Cook says the devices are already used for work within all but a handful of Fortune 500 companies.

Both Apple and IBM are counting on their foray to boost their own revenue. The companies both have been facing concerns on Wall Street about whether they will be able to accelerate their revenue growth at a rate that will propel their stocks higher.

The worries about Apple's future prospects have been easing amid widespread anticipation for an iPhone with a larger display screen this fall and the expected release of a smart watch with sensors to tracks people's health. Apple's stock has rallied from its recent lows reached in 2013 and is now approaching its all-time high. The shares shed a $1.13 Tuesday to close at $95.32, just 5 percent below their split-adjusted peak of $100.72.

IBM's stock fell $1.37 to close Tuesday at $188.49, about 13 percent from its high of $215.90.

The partnership underscores how technological upheaval can change allegiances. The notion of Apple and IBM helping each other out would have seemed inconceivable back in the 1980s and 1990s when they were bitter rivals in the personal computer market. The animosity ran so high that Apple famously skewered IBM as a soulless company devoid of new ideas in a commercial that evoked images of novelist George Orwell's "Big Brother" figure in "1984."

The hard feelings have faded away as technology has evolved and the companies have moved in new directions. IBM got out of the PC business when it sold that division to the Lenovo Group nearly a decade ago. Apple now makes far more money from its iPhones than it does from its Mac computers.

"That was a long time ago," Cook said of Apple's old rivalry with IBM. "This is two pieces of a puzzle that fit together perfectly."

Apple's late co-founder Steve Jobs, Cook's predecessor, never concealed his disdain for IBM, but longtime Apple analyst Tim Bajarin of Creative Strategies is convinced Jobs would have hailed Tuesday's news as another step away from the days when IBM's mainframe computers dominated technology. "Steve would have loved this," Bajarin said. "It shows that the post-PC era is in full swing now."

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and WQOW. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service and Mobile Privacy Policy & Terms of Service.

Persons with disabilities who need assistance with issues relating to the content of this station's pubic inspection file should contact News Director Dan Schillinger at 715-852-5920. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, at 888-835-5322 (TTY) or at fccinfo@fcc.gov.