Eau Claire salon raises money to prevent cancer related hair los - WQOW TV: Eau Claire, WI NEWS18 News, Weather, and Sports

Eau Claire salon raises money to prevent cancer related hair loss

 Eau Claire (WQOW) -- The Hair Shoppe is raising money, hoping to help cancer patients prevent hair loss during chemotherapy.  Tuesday's fundraiser featured $10 haircuts, free food, face painting, a duck pond and raffle prizes donated by local businesses. 

“It really hits home for stylists because we actually go through it with the costumer as they’re losing the hair so we see the pains that they go through when they have the chemo,” says Becky Rowan, owner of The Hair Shoppe. 

The money raised will go toward The Rapunzel Project which focuses on cold cap technology.  The cap is used on individuals before, after, and during chemotherapy to keep their hair from falling out. 

 “They work by keeping the hair follicle cold enough that when the drugs are in your blood stream it cannot reach the hair follicle.  It seems to be between 70% - 90% effective,” explains Rowan. 

This technology has been used in Europe for many years, but is still being introduced and tested in the US.  Becky Rowan believes that an individual is liberated and empowered when they are able to keep their hair during a time of so much suffering. 

Rowan adds, "It's really important because you never know if it could be you or a family member that it could effect."  

This is the first time the Hair Shoppe has held this kind of fundraiser, but they plan to do one every year from now on. This year they raised almost $800.  Next year they hope to raise even more.

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