Go Pink! with News 18: Arm yourself with knowledge at an event t - WQOW TV: Eau Claire, WI NEWS18 News, Weather, and Sports

Go Pink! with News 18: Arm yourself with knowledge at an event this Friday


(ABC NEWS/WQOW)- News 18 is going pink during the month of October to raise awareness about breast cancer, a disease that affects one in eight American women.

Throughout the month, ABC News will bring you the information you need to protect yourself, like the latest screening recommendations and signs and symptoms to look out for. So go pink with us beginning October 1st and start a conversation about breast health. Information is our best weapon against breast cancer.

Armed with the facts, you can take the pink pledge to know your risk and get the appropriate screening tests for you.

And News 18 has some very exciting news to share, we are partnering with the Marshfield Clinic to bring mobile mammography to the News 18 parking lot. We want you to come visit us on Friday, October 3rd and get screened! It is so very important for anyone over the age of 40 to have a mammogram.

All you need to do beforehand is pick a time, by registering with Marshfield Clinic. Appointments are in 1/2 hour time slots and will begin at 9 a.m. on October 3rd. To reserve a time, to learn about payment options, or for other questions, the number to call is 715-221-6086.

Additional Information about Marshfield Clinic's Mobile Mammography Units:

* The key to stemming breast cancer mortality is early detection through regular mammograms. Unfortunately, access to mammography service is very limited in the small, rural Wisconsin communities served by Marshfield Clinic. Less than 20% of the mammography sites in Wisconsin are in the northern half of the State. Distance to screening sites, inconvenience, lack of access - all compounded by relative poverty - translate into below-average breast cancer screening rates, and subsequently higher death rates for women living in rural Wisconsin.

* Marshfield Clinic developed the first mobile mammography unit in Wisconsin, and one of the first in the country in 1999. Mobile mammography units can travel to virtually any remote location –parking lots, public health events, or even farm fields - offering access, immediacy, convenience, flexibility, and digital imaging quality. In 2013, three units logged more than 100,000 miles and provided screening and diagnostic breast imaging for more than 7,000 Wisconsin women. Many reported they would not have gotten screened had it not been for the convenience of the mobile unit. During the same time period, 38 women were diagnosed with cancer through the mobile mammography service.

* The total cost to put a new unit on the road is $500,000. It includes the cost of a truck, trailer, digital mammography equipment, generators, as well as HVAC equipment to ensure constant humidity and temperature (despite Wisconsin's notorious 150 degree swing between frigid winters and hot/humid summers).

* Philanthropy has played a major role in getting all three mobile mammography units on the road. Security Health Plan, Furniture and Appliance Mart, American Family Insurance in partnership with Deanna Favre and the Green Bay Packers, Cenex and countless others through volunteer-led special events like Ridin' for a Reason and various pink ribbon promotions have provided more than $1.5 million to help fight breast cancer by supporting Marshfield Clinic's mobile mammography program.

Another event coming up in October is the Making Strides Against Breast Cancer Walk. It's an incredible and inspiring opportunity for our community to unite to honor survivors and also to raise awareness and money to help the American Cancer Society fight the disease. News 18 is proud to be a sponsor of this wonderful event in Eau Claire. We'll have a team walking, so come join us on October 18th! For more information click HERE.

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