Super Bowl LII has sparked many discussions, including the dangers of human trafficking.
"This is not what we want in our communities," said Jodi Emerson, director of public policy and community relations at Fierce Freedom in Altoona. "This is not what we want for our society."
Sunday afternoon, Fierce Freedom gathered with people in the Chippewa Valley, to bring awareness to this crime. They discussed human trafficking, created signs and rallied alongside Highway 12.
Organizers said the rally was in conjunction with the Super Bowl, but emphasized that human trafficking happens every day in every community.
"Human trafficking is the most unreported crime," Emerson told News 18. "About one percent of victims actually speak up about the crime of human trafficking. And so it really comes down to a societal responsibility to be able to identify what human trafficking is so we can bring the people in who can do something about it."
Emerson said the average age of someone forced into human trafficking is between 12 and 14 years old. Go to the Fierce Freedom's website to learn more about how to identify human trafficking.
If you or somebody you know thinks they've identified human trafficking, contact your local authorities. If you or someone you know is a victim or survivor of human trafficking, call the National Human Trafficking Hotline at 1-888-373-7888 for support and other services.