Millions of people tune in to the Oscars every year, but that doesn't mean business is booming at the box office.
According to USA Today, movie theater chains across the country are taking financial hits, reporting large net losses and shares at an all-time low.
Luckily, General Manager Dan Olson said his family-owned Micon Cinemas are not a part of the corporate concern.
"From an attendance standpoint we've seen average increases," said Olson. "We haven't really seen any big downturn which is always great. We've probably seen some people turn to home movies now and have gone the Netflix and Redbox route and you know that's their preferred way now of seeing the movies. But we still have a very good customer-base and nationally there is still a good customer-base that still prefer to see movies on the big screen."
But the big screen isn't the only theater luxury that keeps the customers coming back.
"I actually like the reclining seats here so that's really been a plus now that they have those. It's kind of like watching from home," said movie-goer, Natasha Risler of Mondovi.
"Well, they have the reclining chairs here and that's really nice," said Alisha Johnson of Eau Claire.
"First time having recliners, and it was so comfortable that it really made a way better experience," said Melanie Modrich of Aleva.
Some movie-goers said they come more often now that they have children. Others said the right movie makes for a good night-out.
"There are some movies that we like to get out of the house and come watch," said Johnson. "The newer movies; It's nice to see them when they first come out in theaters."
Olson said ultimately content is everything, and if Hollywood keeps coming out with good films, Micon Cinemas will continue to see good ticket sales.