Advertise with WQOW and - WQOW TV: Eau Claire, WI NEWS18 News, Weather, and Sports

Advertise with WQOW and


The image attributes of a television commercial are considered more powerful than those associated with ads appearing in any other medium.  Those qualities of most authoritative, most exciting, most influential and most persuasive give an advertiser's message even greater communication clout.

Why advertise with WQOW?

The answer is simple!

-WQOW TV 18's coverage of Eau Claire, Chippewa and Dunn counties matches the geographic footprint of most businesses in the Chippewa Valley.

-The overwhelming majority of the population that makes up the 11 county Eau Claire retail trade area lives in the three counties of Eau Claire, Chippewa and Dunn.

-The major concentration of disposable income for the 11 county retail trade area resides in three counties- Eau Claire, Chippewa and Dunn.

-Your marketing dollar simply works harder for you on WQOW TV 18 since your marketing concentration is in your core market and not wasted on customers much too far away.

-Creativity - television commercials combine sight, sound, action and color, allowing you to display your products and services and touch the emotions of viewers.

-Audience demographics and size is verifiable from national research companies: Correct programs + Proper Audience = Results

-Television reaches more of an advertiser's prospective customer base, in almost every major demographic segment for longer periods of time each day.

-Audible - Television commercials can be heard, which allows your message to reach the conscious mind, where many logic-driven prospects make their decisions.

-Image - Visually striking T.V. commercials allow your message to reach the sub-conscious mind, where many emotion-driven prospects make their decisions.

-Intrusive - Television reaches viewers while they are watching their favorite programs without any effort on their part, giving you the opportunity to reach more prospects.

-The public perceives television as the most "influential," "authoritative," "exciting," and "persuasive" advertising medium.

-Television is the medium where customers are most likely to learn about products.

For more information on how you can reach local and regional customers over the air or online, please take a moment and fill out the email form below.

  • Advertise with WQOW and

    Thank you for your interest in advertising with WQOW and Please provide some basic information about your company and your interest in advertising with us. We'll have an account executive contact you shortly.

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    Thank you for your interest in advertising with WQOW TV 18. An account executive will contact you shortly.
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